Customers Want to Know Who's Behind Your Business
Just as much as your menu or prices, customers want to know one thing: "Who started this business, and why?" In Australia, the story and authenticity behind a migrant-run business often builds real trust. An About Us page isn't just a company description — it's where you first connect with your customers.
What to Include on Your About Us Page
- Your founding story: Why you started, and the values you run the business by
- Meet the team: Real photos and names dramatically boost credibility
- What sets you apart: Authentic Korean recipes, 20 years of experience, locally sourced ingredients
- Location and contact: Address, opening hours, map, phone and email
- Your promise: A sentence or two on the experience you offer
Writing Tips
- Be genuine. A heartfelt story beats a perfectly polished paragraph.
- Use photos. Your shop interior, food and team at work speak louder than text.
- Cater to both languages. Offering Korean and English helps local Aussie customers too.
- Prompt the next step. Add 'Book Now' or 'View Menu' buttons at the end to guide visitors along.
Common Mistakes
- Listing a stiff 'company history' with no real story
- Walls of text with no images
- Missing contact details or location
A small but sincere About Us page can be exactly what turns a first-time visitor into a regular.
At PICKTECH, we help Korean businesses across Australia plan and build About Us pages that bring their story to life. Feel free to get in touch.