Customers Now 'Ask' Instead of 'Search'
These days, customers in Australia often skip the Google search box and ask AI tools directly — ChatGPT, Google's AI Overviews, or Copilot. They type things like "Where's a really good Korean restaurant in Sydney?" or "Recommend a Korean hair salon near Strathfield." Whether the AI includes your business in its answer is the new battleground. This is called AEO (Answer Engine Optimisation).
Help AI 'Understand' Your Business
AI pulls information from the web to build its answers. The clearer your information, the more likely you'll be cited.
- Write in question form: Add real questions and answers to your pages, FAQ-style — "Is there parking?", "How do I book?"
- Put key info in text: Address, opening hours, signature dishes and price range should be actual text, not buried in images, so AI can read them.
- Use structured data: Business, menu and review schema help AI capture your details accurately.
Build Trust Signals
AI trusts information that multiple sources state consistently.
- Keep your business name, address and phone (NAP) identical across your Google Business Profile and website.
- The more recent, plentiful reviews you have, the more likely you'll be quoted.
- Mention your location naturally — "Korean restaurant in Eastwood, Sydney" helps you surface for local questions.
Consistency Beats Perfection
AI search is still evolving, but ultimately a site with accurate, easy-to-read, well-organised information wins. If you've already done solid SEO, you're halfway there — just add question-style content and keep your details current.
PICKTECH builds websites that stay visible in the AI era, factoring in structured data and FAQ design. If it feels overwhelming, feel free to reach out.