The Best Sales Go to Those Who Plan Ahead
Australia's seasons and holidays are different from Korea's. Christmas arrives in the middle of summer, and June brings a rush of End of Financial Year (EOFY) sales. If you scramble to prepare right before a big season, you're already too late. Mapping out a yearly calendar lets you get your website banners, promo pages and social posts ready with time to spare.
Seasons Korean Businesses in Australia Should Watch
- Jan–Feb, Lunar New Year: A peak time for Korean and Asian customers — a golden chance to win Korean clientele.
- Jan, Australia Day & summer peak: The biggest season for cafes, restaurants and tourism-linked businesses.
- Mar–Apr, Easter: A four-day long weekend with more family customers.
- May, Mother's Day: Great for gift cards and special menus.
- June, EOFY sales: End of financial year — the top season for clearing stock and discounting services.
- September, Father's Day (in Australia): Note the date differs from Korea.
- Sep–Oct, Chuseok: Holiday promotions aimed at Korean customers.
- November, Black Friday & Cyber Monday: When online sales explode.
- December, Christmas & New Year: The biggest season of all — plan promotions that suit a summer mood.
Practical Prep Tips
- Start at least 3–4 weeks out: Banners, promo pages and scheduled emails all take time.
- Use your homepage alert bar and promo pages: Put seasonal messages front and centre.
- Secure stock and staff early: Don't lose sales during a peak because you're short-handed.
- Record results afterwards: Keep sales and visitor data to plan next year.
If updating your website for every season feels like a hassle, PICKTECH can set up seasonal promo banners and landing pages in advance so they go live right on time.