Phone Calls Can Be Data Too
Many Korean-run businesses in Australia — Korean restaurants, hair salons, education agencies, repair services — still start a big chunk of their sales with a phone call. But can you answer these questions right away?
- How many customers called last month after seeing your website?
- Which drove more calls — Google Ads or Instagram?
- What are your busiest days and times for calls?
You track website visits and clicks in Google Analytics, but phone calls simply vanish unless you measure them. Call tracking fills that gap.
What Is Call Tracking?
It records where each call came from. There are two common approaches.
- Dynamic Number Insertion (DNI): The phone number shown on your website changes automatically depending on where the visitor came from (Google search, ads, Instagram, etc.). Customers don't notice, but you can see which channel generated the call.
- Dedicated tracking numbers: Use a different number for flyers, Google Ads, Facebook and so on — all forwarding to your main line. It's a low-cost way to start.
How to Use It
- Smarter ad spend: Put your budget into channels that generate the most calls.
- Catch missed calls: Review unanswered call logs and ring customers back to win the sale.
- Staffing: Add staff during peak call times.
- Google Ads integration: Set up 'call conversions' to measure how many ads actually led to phone calls.
Watch Out For This
Showing multiple phone numbers can disrupt your NAP (Name, Address, Phone) consistency and hurt local SEO. Always keep your main number on your Google Business Profile and directory listings, and use tracking numbers only for ads and campaigns.
Once you know where a call came from, your marketing budget starts to make sense. PICKTECH can connect call tracking and Google Ads call conversions to your website so even phone enquiries become measurable data.