Why do you need coupon codes?
"10% off your first order," "Free shipping this weekend only" — we've all opened our wallets because of lines like these. A discount code isn't just about knocking a few dollars off the price; it's a trigger that gets customers to act. It's especially effective for converting first-time visitors into buyers, or bringing back regulars who've gone quiet for a while.
What kinds of coupons can you create?
- New customer discount: 10% off a first order with a code like
WELCOME10 - Minimum spend condition: "$5 off orders over $50" — great for lifting your average order value
- Time-limited codes: Valid only on public holidays or special dates to create urgency
- Product or category specific: Applied to items you need to move quickly
- One use per customer: Prevents abuse and keeps the perk focused on new shoppers
Three rules for running coupons without slip-ups
- Always set an expiry date. Without one, customers assume they can use it anytime and keep putting off the purchase.
- Spell out the conditions clearly. If your checkout doesn't say something like "This coupon does not apply to sale items," you'll end up with complaints.
- Track performance. Knowing which code was used how many times, and how much it contributed to revenue, lets you improve your next promotion.
Where should you promote them?
Connect your codes to your homepage announcement bar, newsletter, social media, and even in-store QR codes to reach both online and offline customers. Keep codes short and easy to remember (KFOOD15).
Used well, coupons are a powerful tool — but overuse can train customers to "only buy when there's a discount." Use them strategically, with a clear goal in mind.
PICKTECH sets up coupon and discount code systems on your website so they're easy for customers to use and simple for you to manage. If you're planning a promotion and not sure where to start, feel free to reach out.