The Cheapest Tool for Building Regulars
Winning a brand-new customer costs far more than bringing an existing one back. Yet many Korean business owners in Australia happily spend on social media ads while overlooking email marketing — the simplest way to reconnect with people who already know your shop.
Email isn't at the mercy of an algorithm. Instagram shows your post to only a fraction of your followers, but email lands directly in a subscriber's inbox. And it costs next to nothing.
Where Do You Start?
1. Start collecting email addresses
- Add a "Subscribe to our newsletter" form on your website
- Ask at the counter: "Would you like to hear about our deals?"
- Collect emails during online bookings and orders
2. Decide what to send
- News about new menu items or products
- Seasonal promotions and public holiday trading hours
- Discount codes just for regulars
- Behind-the-scenes stories or a note from the owner
3. Use free or low-cost tools
Services like Mailchimp and Brevo let you start for free while your list is small. The key is sending consistently — once or twice a month.
Rules You Must Follow in Australia
Australia has the Spam Act 2003. Be sure to:
- Never send without consent
- Include an unsubscribe link in every email
- Clearly identify yourself as the sender
Breaching these rules can lead to penalties, so take them seriously.
Starting Small Is Perfectly Fine
Even 50 subscribers is enough. One email to people who already love your shop can turn into next weekend's bookings. What matters isn't perfection — it's consistency.
PICKTECH can connect a subscription form to your website and help set up your email marketing tools. If you'd like to start nurturing your regulars, feel free to get in touch.