Do You Know What Visitors Look At? A Google Analytics (GA4) Guide
Once your website is live, you'll naturally start to wonder: "How many people visit each day?", "Which pages do they look at most?" The free tool that answers these questions is Google Analytics (GA4). It's the first step from running your shop on gut feeling to running it on data.
What Can Google Analytics Tell You?
- Visitor numbers: How many people came by, daily, weekly, or monthly
- Traffic sources: Whether they came from Google search, Instagram, or ads
- Popular pages: Whether they viewed your menu, location, or booking page most
- Device type: The split between mobile and desktop
- Location: Which parts of Sydney your visitors are coming from
Why Does This Matter for Korean Businesses?
For example, if 80% of your visitors arrive on mobile, you should prioritise your mobile layout. If you get lots of Instagram traffic, it's worth investing more in social media; if search traffic is low, that's a signal to improve your SEO. Instead of vague guesses, you can make decisions based on real numbers.
Getting Started in 3 Steps
- Create a GA4 account: Sign up for free at analytics.google.com
- Install the Measurement ID: Add the tracking code to your website just once
- Connect Google Business Profile & Search Console: Viewing search data alongside makes it far more powerful
The dashboard can look complex at first, but simply checking visitor numbers and popular pages regularly is plenty. Take a look once a month and you'll start to see the online flow of your business.
If installation feels tricky or you're not sure which numbers to focus on, PICKTECH can help with everything from GA4 setup to interpreting your data. Let's build a measurement setup that fits your shop.