Registered Your Profile but Left It Idle?
Many owners set up their Google Business Profile once and never touch it again. But few Korean businesses in Australia actually use the Posts feature inside it.
Posts appear directly in Google Maps and search results — think of them as free advertising space. When someone searches your business name, your latest news, events, and new menu items show up with photos. The biggest advantage? You reach customers who are about to buy — even without any social media following.
What Should You Post?
Google Posts come in three main types.
- Update: Free-form news like new menu items, new services, or daily happenings
- Event: Anything with a start/end date (e.g. a Lunar New Year special)
- Offer: Discounts and promotions (with coupon codes and dates)
Some great post ideas:
- This week's new or seasonal menu item
- Public holiday opening/closing hours
- A limited-time promotion like 10% off
- Small updates such as a renovation or a new team member
3 Tips to Get More Out of Posts
- Clear photos are a must: Bright, sharp shots of your real store or food win far more clicks than blurry ones.
- Always add a CTA button: Buttons like 'Order', 'Book', or 'Call' let customers act instantly.
- Consistency is key: Posts tend to fade after about a week. Posting once a week keeps you visible and helps your search presence.
Even Stronger When Linked to Your Website
Point your post buttons to your website's booking, ordering, or menu pages, and you'll naturally guide interested Google users straight to your own site.
PICKTECH helps with everything from Google Business Profile optimisation to website integration. If you'd like to explore marketing you can start for free, reach out at picktech.au.