See Where Customers Stop: A Heatmap Analysis Guide for Korean Businesses in Australia
Google Analytics (GA4) tells you how many people visited, but not what they actually did on the screen. If you've ever wondered where visitors clicked or how far they scrolled before leaving, a heatmap is your answer.
What Is a Heatmap?
A heatmap visualises visitor behaviour with colour. Areas with lots of clicks turn red, while quieter spots stay blue. There are three main types:
- Click maps: which buttons and images people tap
- Scroll maps: how far down the page people read before dropping off
- Move maps: where the mouse tends to hover
Why Do Korean Businesses Need This?
- If your booking or order button isn't getting clicks, it might be a placement or colour issue.
- If you've put key info near the bottom and no one scrolls that far, move it up.
- If visitors keep tapping an image that isn't clickable, that's a sign they want it linked.
How to Start for Free
Microsoft Clarity is completely free and offers both heatmaps and session recordings (replaying a visitor's screen like a video). Just add one line of code after signing up, and data starts building within days. Hotjar is another popular paid option.
Tips for Getting the Most Out of It
- Check mobile and desktop separately. Most Aussie customers browse on their phones.
- Gather at least one to two weeks of data before drawing conclusions.
- Use session recordings to spot exactly where customers get stuck — the fixes become obvious.
Heatmaps let you refine your website based on real behaviour rather than guesswork. A small tweak to a button's position or colour can noticeably lift your booking rate.
At PICKTECH, we help with everything from installing heatmap tools to analysing the data and improving your actual pages. If you're curious where your customers stop, feel free to reach out anytime.