Why Do Internal Links Matter?
You've built a blog, a menu, and an about page — but your search rankings still won't budge? It might be time to check your internal linking. An internal link simply connects one page of your website to another.
Internal links do two jobs. First, they guide visitors to the next relevant page, keeping them on your site longer. Second, they tell Google how your pages relate to each other and which ones matter most. The more internal links a page receives, the more important Google considers it.
3 Principles of Good Internal Linking
- Use meaningful anchor text: Instead of "click here", use descriptive text like "how to book at our Sydney Korean restaurant".
- Funnel links to key pages: Point links from multiple posts to your money pages — bookings, menu, and contact.
- Keep it relevant: Recommending 2–3 related pages or posts at the end of a blog article feels natural.
How to Get Started
- Map the flow: Home → Menu/Services → Booking/Contact.
- Add at least 1–2 links to related pages in every blog post.
- Link from older popular posts to new ones so fresh pages get indexed faster.
- Regularly check for and remove broken (404) links.
The key is not to overdo it. Cramming a paragraph full of links makes reading awkward and looks spammy. Place links only where a visitor would genuinely want to click.
It's a small habit, but consistent internal linking lifts both your visitor engagement and your search rankings.
At PICKTECH, we design a search-friendly internal link structure right from the website build stage. If you'd like a review of your existing site's link structure, feel free to reach out.