What Words Do Customers Search For?
"I want my shop to show up on Google." It's a wish shared by many owners. But before that, there's a key question to ask: What words do customers actually use to find you?
If you run a Korean restaurant in Sydney, customers don't search for 'korean restaurant' in the abstract — they type things like 'korean bbq sydney', '시드니 한식당', or 'korean restaurant near me'. Finding these real search terms is what keyword research is all about.
Why It Matters
No matter how beautiful your website is, if the words your customers search for aren't on your page, Google won't show your site. On the flip side, once you know your customers' language, you can weave those words naturally into your page titles, intros and menu descriptions — and dramatically improve your visibility.
3 Free Ways to Find Keywords
- Use Google autocomplete: Type 'korean cafe' into the search bar and suggestions like 'korean cafe strathfield' or 'korean cafe eastwood' appear. These are real, popular combinations.
- Check 'People also search for': The related searches at the bottom of results are a goldmine of ideas.
- Look at Google Search Console: If you already have a site, you can see the actual words people used to find you.
What Makes a Good Keyword
- Location + business type: Terms like 'lidcombe hair salon' or 'chatswood korean hair salon' have lower competition and higher conversion.
- Clear intent: 'best samgyeopsal in sydney' brings real customers more than a vague 'korean restaurant'.
- Both Korean and English: Korean customers search in Korean, local customers in English. Cover both.
How to Use the Keywords You Find
Work your keywords naturally into your page titles, opening paragraphs, menu/service descriptions, and image alt text. Just don't force or overstuff them — that backfires. The trick is to fit them into sentences that are easy and natural for people to read.
From keyword research to putting it all on your site, PICKTECH can find the search terms that fit your business and weave them in naturally. Feel free to reach out.