Only One Link on Your Instagram Profile?
Instagram and TikTok usually let you add just one link in your profile bio. But there's so much you want customers to see — your booking page, online menu, directions, KakaoTalk channel, online store, and more. A link-in-bio page gathers all of these into one clean, tidy page.
Why Not Just Use Linktree?
Free tools like Linktree exist, but they come with trade-offs:
- It's their brand, not yours: A Linktree logo and ads sit at the bottom.
- The visitor data isn't yours: It's hard to get detailed analytics on which buttons get clicked.
- No SEO benefit: It does nothing for your own website's search ranking.
If you already have a website, building a link-in-bio page under your own domain (e.g. yoursite.au/links) is far more beneficial.
What to Include
- Your logo and a one-line intro: Make the first impression on-brand
- Most important buttons up top: Booking, ordering, calling — anything tied to revenue
- Hours and location: Surface the most commonly asked info
- Events and new items: An area you can update anytime
- Social, Kakao, WhatsApp icons: All your contact channels in one spot
Running It Well
Tracking clicks on each button shows you which content performs best. When you promote a new dish in an Instagram story, point your profile link to that page to boost conversions. The key is to reorder your buttons often, in sync with seasons and events.
If you'd like a clean link-in-bio page under your own domain, PICKTECH can design one to match your brand and wire up click tracking too.