Customers Get Lost More Than You'd Think
Great menu, great reviews — but have your customers ever struggled to actually find your shop? In a city like Sydney with one-way streets and tricky parking rules, a solid 'How to Find Us' page directly affects your sales. Poor location info leaves customers frustrated before they even arrive.
Must-Have Elements
- Embedded Google Map: Don't just list an address — embed an interactive map so customers can start navigation with a single 'Directions' tap.
- Exact address and unit number: Spell out details like Shop 3, Level 1 clearly.
- Parking info: Mention free/paid parking, nearby public car parks, and time limits (e.g. 2P). It builds trust.
- Public transport: Note the closest train station, bus stops, and walking time.
- Landmarks: References like "next to the ○○ bank" or "at the entrance of Koreatown" make you far easier to find.
Small Details Make the Difference
Include your opening hours and public holiday availability, and add a photo of your storefront. Customers relax when they can think, "Ah, that's the building." This page also boosts your local SEO — keeping your name, address and phone number (NAP) consistent with your Google Business Profile improves local search visibility.
Especially Important on Mobile
Most customers check your location on their phone while on the move. Make the map and call buttons large and easy to tap with a finger.
If setting up a 'How to Find Us' page or connecting Google Maps and your Business Profile feels overwhelming, PICKTECH can build clear, easy directions so your customers never get lost.