Why Each Location Needs Its Own Page
Got a shop in Sydney CBD and another in Strathfield, but listed both addresses on a single page? Unfortunately, that hurts you in search. Google shows different results for different suburbs, so each location needs its own dedicated page to rank well for searches like "Strathfield Korean restaurant."
What Every Location Page Should Include
Don't just copy and paste the address. Give each location page the following:
- Exact address and map: Embed a Google Map and add parking and public transport info
- That location's opening hours: Hours can differ between branches
- A dedicated phone number: List each branch's number if it has one
- Photos of that specific shop: Real interior and exterior shots, unique to each site
- Location-specific menu or services: Note it if branches offer different items
Avoid Duplicate Content
The most common mistake is copying the same description across every location page. Google downgrades duplicate content. Make each page unique with a bit of local flavour — the neighbourhood, nearby landmarks, and reviews from that branch's regulars.
NAP Consistency and Google Business Profile
Your business name, address and phone number (NAP) must match exactly across your website, Google Business Profile and online directories. Even small differences can confuse Google about whether it's the same business and cost you rankings. If you have several locations, set up a separate Google Business Profile for each one too.
If structuring location pages and local SEO feels overwhelming, PICKTECH can build a search-friendly multi-location site tailored to the number of shops you run.