Why should an Aussie business care about Naver?
When you run a business in Australia, it's easy to focus only on Google. But a big chunk of the customers looking for you are international students, working-holiday makers, tourists, and newly arrived migrants straight from Korea. These folks still instinctively search on Naver, Korea's biggest search engine.
Try typing "Sydney Korean restaurant" or "Sydney hair salon" in Korean on Naver. If you rank well there, you can win over new Korean customers who are hard to reach on Google.
3 ways to get found on Naver
1. Build content with a Naver blog
Blog posts still carry a lot of weight in Naver search. Everyday info like "my first Sydney salon visit" or "best Korean restaurants in Sydney" posted on a blog you run will show up in results.
2. Make the most of customer reviews
Politely ask your Korean customers to leave a review on a Naver blog or community cafe. Genuine reviews are the strongest recommendation for new customers.
3. Tap into Korean community forums
Communities like Hojunara and Sydney Korean cafes are still very active. Sharing helpful info or event news there can also boost your visibility in Naver search.
Points people often miss
- Your own website is still the centre. Blog and cafe posts are simply channels that funnel customers to your homepage.
- Always include your business name, exact address, phone number, and opening hours in every post.
- Don't just push ads repeatedly — you'll lose trust. Aim for roughly 70% useful info, 30% promotion.
By covering both Google and Naver, you avoid missing out on local Aussie customers and Korean customers alike. PICKTECH builds your website and helps craft a content strategy so you're discovered on both Naver and Google.