Why sell gift cards online?
If you run a Korean restaurant, salon or cafe, you've probably heard: "Do you have gift cards? I'd like to buy one for a friend's birthday." With paper vouchers only, customers have to visit in person. With online gift cards, they can buy any time — day, night or weekend — and have it emailed straight to the recipient in just a few clicks.
In Australia, gifting gift cards for birthdays, Christmas and Mother's Day is well established, which is a great opportunity for Korean-owned businesses too.
3 reasons it's good for owners
- Upfront revenue: Cash comes in the moment a gift card sells, but it's redeemed later — great for cash flow.
- Breakage: Some cards are never fully used, becoming pure revenue.
- New customers: Most gift card recipients are first-time visitors, giving you natural word-of-mouth exposure.
What to check before you start
- Amount options: Offer set values like $30, $50, $100, or a custom-amount field.
- Digital delivery: A nicely designed PDF or email sent automatically after purchase is a big plus.
- Redemption & tracking: Staff should be able to check and deduct balances easily via a code or barcode.
- Expiry notice: Under Australian Consumer Law, gift cards must be valid for at least 3 years from purchase, and this must be clearly stated.
- Payment integration: Connect to secure options like Stripe or Square.
It's fine to start small
You don't need a perfect system from day one. A single gift card page with a payment button is enough to begin. Watch the response, then expand your amount options and designs over time.
PICKTECH can add online gift card sales and payment integration to your website in a way that fits Korean businesses in Australia. If you're thinking about selling gift cards, feel free to reach out.