Google reviews and product reviews are not the same
Many owners think, "I already manage my Google reviews, isn't that enough?" But Google reviews rate your whole business, while product reviews sit on individual products. For a customer deciding between your kimchi and your gochujang, one line saying "this kimchi is amazing" is far more powerful than "nice shop".
Why product reviews lift sales
- They help buying decisions: Real feedback eases a shopper's doubts.
- They cut returns and enquiries: A review like "runs a bit small" sets expectations in advance.
- They help SEO: Natural keywords from customers build up on the page, and star rich snippets can show ⭐ right in search results.
- They build trust: A product with a few honest reviews sells better than one with none.
How to run them well
- Automate review requests: A few days after purchase, automatically send a "How did you like your order?" email or SMS.
- Encourage photo reviews: Photo reviews are far more convincing than text alone. A small discount coupon boosts participation.
- Reply to low ratings too: Responding politely to complaints actually raises trust.
- No fake reviews: Under Australian Consumer Law (ACL), fake reviews can cause real trouble, so only use genuine feedback.
Start small
Not every product needs reviews. Begin by collecting feedback on your few best sellers, and you'll feel the impact quickly.
PICKTECH can set up product reviews and star ratings on your online store, along with automatic review requests. If you'd like to turn your customers' voices into sales, feel free to get in touch.