Ditch the Gmail: The Small Change That Builds Trust
When you reply to a customer enquiry or send a quote, is your email address [email protected] or [email protected]? It seems minor, but this difference has a big impact on how trustworthy your brand looks.
Why a Domain Email Matters
- Professionalism: An email using your company domain signals you're a proper, established business.
- Trust & deliverability: It's less likely to be flagged as spam than a free email account.
- Branding: Even with multiple staff, you can use consistent addresses like
sales@orbooking@. - Ownership: If an employee leaves, the account and email history stay with the business.
How to Get Started
- Sort your domain: If you already have a website domain (e.g. .com.au), you can use it right away.
- Pick an email service: Google Workspace or Microsoft 365 are the most reliable. They cost only a few dollars per user each month and use the familiar Gmail or Outlook interface.
- Set up addresses: Create purpose-based addresses like
info@,booking@, oryourname@.
Common Mistakes
- Missing SPF & DKIM setup: Without these authentication records, your emails may land in spam. Always set them up.
- Inconsistent addresses: Make sure the email on your website, business cards, and Google profile all match.
- Relying only on free hosting email: These often have capacity and reliability issues, so a proper service is worth it.
A small investment can completely change the first impression you give customers. Start by checking the email address on your business card and website today.
At PICKTECH, we build your website and set up your domain email, including spam protection (SPF & DKIM), all in one go. Feel free to reach out.