No app, but want it to feel like one?
What if a customer could add your shop's website to their phone's home screen as an icon and open it with a single tap, just like an app? The technology that makes this possible — without building a separate app — is a PWA (Progressive Web App).
A PWA adds a few features to a regular website to deliver an app-like experience, all without going through the app stores. No thousands of dollars in app development, and no review process.
Benefits for your business
- Add to home screen: Regulars tap an icon to open your site instantly — higher return visits
- Fast loading: Pages you've visited are cached, so they open much faster next time
- Works offline: Customers can check your menu or opening hours even with a poor connection
- Push notifications: Send new promos or events straight to customers' phones (with consent)
- No app store needed: No install friction, so a lower barrier to entry
What you need to set it up
- HTTPS (SSL) — a must-have for any PWA
- A manifest file: defines your app name, icons, colours, and more
- A service worker: the script that handles caching and offline behaviour
- Proper icon images: multiple sizes such as 512×512 for the home screen
Especially handy for these businesses
If you run a Korean restaurant or cafe where customers check the menu often, a salon or clinic with lots of bookings, or a study-abroad agency with frequent notices, a PWA can make life much easier for returning customers.
Just keep in mind that iOS has some limits on features like push notifications, so it's worth checking whether you really need every feature first.
PICKTECH can add PWA features to your business website so it works like an app. If you're wondering whether a PWA suits your shop, feel free to get in touch.