97% of Your Visitors Just Leave
Fewer people than you'd think book or buy on their very first visit to your website. Most think "I'll come back later," close the tab, and forget all about it. Retargeting ads are how you bring those visitors back.
Retargeting shows your ads to people who've already visited your site, later on, while they're browsing other websites or scrolling through Instagram, Facebook, or YouTube. Because you're reaching people who've already shown interest, the response rate is far higher than regular ads.
How Does It Work?
The key is a tracking code (pixel).
- Meta Pixel: for Facebook and Instagram ads
- Google Tag: for Google Display and YouTube ads
Place this code on your website once, and visitor data starts building up in your ad account, letting you show them ads again.
Examples for Korean Businesses in Australia
- Restaurants & cafes: show a "This Week's Lunch Special" ad to people who viewed your menu page
- Hair salons: remind people who dropped off the booking page with a "10% off your first visit" offer
- Education agencies: re-show your consultation info to people who started but didn't finish an enquiry
Things to Watch Out For
- Privacy notice: In line with Australian privacy rules, disclose your use of cookies and tracking on your site.
- Manage ad fatigue: Showing the same ad too often backfires. Cap your frequency.
- Test with a small budget: Start at $5–10 a day, watch the response, and adjust.
Because retargeting focuses on people who already know your brand, it's a cost-effective way to lift bookings and enquiries without a big spend.
At PICKTECH, we install your Meta Pixel and Google Tag correctly during website build, and help you set up retargeting campaigns too. Feel free to get in touch.