Why short-form video, and why now?
TikTok, Instagram Reels and YouTube Shorts have taken off in Australia too. A single 15–60 second vertical video can reach tens of thousands of people without spending a cent on ads. For visual businesses like Korean restaurants, cafés and hair salons, it's far more powerful than photos alone.
The secret is simple: these platforms keep showing engaging content to new people even if you have very few followers. That means a brand-new small shop has a real shot at going viral.
What kind of videos should you make?
You don't need fancy gear — a smartphone is enough.
- The making-of: a bubbling kimchi jjigae, latte art, a before-and-after hair colour
- Behind the scenes: morning prep, staff reactions to a new menu item
- Customer reactions: a quick word from a real customer (filmed with their consent)
- Handy tips: informative content like "how to roll a perfect gyeran-mari at home"
The first 3 seconds decide everything. Put your most mouth-watering shot or most surprising moment right at the start.
Turning views into sales
Even a hit video is wasted if it doesn't lead to a next step.
- Add your website link to your profile so viewers can jump straight to bookings, the menu or your address.
- Include your suburb name (e.g. Strathfield, Eastwood) in captions and text overlays so you show up in local searches.
- Embed your best videos on your website to bring that energy to visitors too.
- Reply quickly to comment enquiries, and point people to your website for full details.
Consistency is everything with short-form. Posting 2–3 videos a week regularly beats one perfect clip when it comes to the algorithm.
If you'd like a website that smoothly turns all that attention into bookings and orders, PICKTECH can help set up your links, video embeds and local visibility together.