Why Customers Bail at the Signup Screen
You've added online ordering, bookings, or a membership program—but customers keep dropping off at the signup step. Typing in a name, email, and password, then confirming via email, feels like too much hassle. On mobile especially, those few extra seconds often mean a lost customer.
Social Login lets customers sign up or log in with a single tap using an account they already have—Google, Facebook, or Apple.
Benefits of Social Login
- Fewer signup drop-offs: No form fields to fill in, so conversions go up.
- Fewer password-reset enquiries: Customers don't need to remember a separate password.
- Accurate details: You receive a verified email and name, reducing typos and fake info.
- Easy return visits: One click logs them back in next time.
Which Logins Should You Offer?
For Aussie customers, Google and Apple login are the safest bets. There are plenty of iPhone users, so demand for Apple login is steady, while Google leads on Android and desktop. If a large share of your customers are Korean, consider adding Kakao login too. Too many buttons can feel cluttered—stick to two or three.
Things to Watch Out For
- Privacy disclosure: State clearly in your privacy policy what data you collect.
- Keep email signup too: Leave the standard option for customers without a social account.
- Apple login requirement: If you offer other social logins, App Store policies may require you to include Apple login as well.
One small button can make a new customer's first step feel a whole lot lighter.
PICKTECH securely integrates Google, Apple, and Kakao social login into websites for Korean businesses across Australia. If you'd like to smooth out your signup flow, feel free to get in touch.