What Are Web Push Notifications?
Web push notifications let you send updates straight to your customers' browsers — no app installation required. Once a visitor taps "Allow Notifications", messages can pop up on their phone or computer even after they've closed your website.
For example, you can instantly share updates like "20% off pork belly from 6pm tonight" or "Only a few booking slots left this week" — without any SMS or email.
Why Are They Useful?
- Almost no cost. Unlike SMS, there's no per-message fee.
- High reach. They appear right on screen instead of getting buried in a spam folder.
- No personal data needed. They work with just a browser opt-in — no phone number or email required.
How to Use Them
- Limited-time promos — send today-only or weekly deals instantly
- Stock & booking alerts — "Back in stock", "Weekend bookings now open"
- Hours & closures — quickly announce public holiday hour changes
Things to Watch Out For
Sending too often will make customers turn notifications off. Stick to once or twice a week, and only for genuinely useful updates. Also, rather than asking for permission on the very first visit, request it at a natural moment after they've browsed — this boosts your opt-in rate.
Under Australia's Spam Act, any commercial message must offer a clear way to unsubscribe, so always include an easy option to turn off notifications.
PICKTECH can help you set up web push notifications and plan your messaging strategy. If you'd like to reach your customers more reliably, feel free to get in touch.