Photos That Sell: A Website Image Optimisation Guide for Korean Businesses in Australia
A mouth-watering bibimbap shot for a Korean restaurant, before-and-after styling photos for a salon, or cosy interior shots for a café. These images are powerful tools that shape a customer's first impression. But if photos aren't handled properly, they can slow your site down and cost you customers.
Why does image optimisation matter?
- Speed: Large image files slow down page loading. Customers browsing on their phones will leave after just a few seconds of lag.
- SEO: Google reads image information (file names and alt text) and factors it into search rankings.
- Conversions: Sharp, appealing photos lead to bookings, orders and visits.
Practical optimisation tips
1. Reduce dimensions and file size
Before uploading, resize photos to a web-friendly size (within 1500–2000px wide) and compress them with a free tool like TinyPNG. Aim for under 200KB per image.
2. Use modern formats
Use the WebP format instead of JPG/PNG to significantly reduce file size while keeping quality.
3. Add file names and alt text
Instead of IMG_1234.jpg, use a meaningful name like strathfield-korean-bbq.jpg. Adding descriptive alt text such as "Strathfield Korean BBQ" helps you show up in Google Image search too.
4. Apply lazy loading
Loading only the images visible on screen first makes your initial page load much faster.
5. Mind the copyright
Grabbing any photo from the internet can land you in legal trouble. Take your own photos or use free image sources like Unsplash or Pexels.
One great photo is more powerful than a long paragraph. A little attention to shooting and optimising your images can transform both the look of your site and your sales.
PICKTECH can help with everything from photo direction and image optimisation to building a fast website. Feel free to get in touch.