A Slow Website Drives Customers Away
If you run a restaurant, cafe, or hair salon here in Australia, you've probably thought at some point, "Our website is just too slow." According to Google's research, more than half of visitors leave a page that takes longer than 3 seconds to load. No matter how good your site looks, if it's slow, it won't turn into sales.
Why does speed matter?
- Fewer drop-offs: The faster you show your menu or booking info, the longer customers stay.
- Google rankings: Google factors page speed (Core Web Vitals) into search rankings. A slow site is harder to rank.
- Mobile experience: Most customers in Australia search on their phones, so your site needs to load well even on slower connections.
5 ways to speed up your site
- Optimise your images: Food photos look great but are often heavy. Compressing them to the WebP format keeps the quality while greatly reducing file size.
- Clean up unused plugins: If you're on WordPress, plugins you no longer use will drag your speed down.
- Use caching: Storing pages that don't change often makes return visits much faster.
- Use an Australian or nearby server: If your customers are in Australia, a server in Australia or Asia will perform better.
- Keep the design simple: A clean layout that shows key information quickly beats flashy effects.
Check your own site's speed
Pop your web address into Google's free tool, PageSpeed Insights, and it will give you a score plus suggestions for improvement. The mobile score matters most, so be sure to check it.
Speed isn't a one-time fix — it needs ongoing care. At PICKTECH, we help Korean businesses across Australia check and optimise their website speed, so if a slow site has been worrying you, feel free to get in touch.