Why Video, Why Now?
One short clip can say far more than a single photo. The sizzle of pork belly on the grill, coffee being poured, a before-and-after hair transformation — these are hard to explain in words but obvious within three seconds on video. Visitors also stay longer on pages with video and are more likely to book or buy.
What Kind of Video Works?
- Business intro video: 15–30 seconds showing the vibe of your space and your signature menu or service
- Process footage: cooking, treatments, or making your product — show the 'real thing'
- Customer testimonials: one short interview beats a hundred star ratings
- How-to guides: explaining a consultation process or how to book
Practical Tips
- Shoot vertical mobile video by default — most visitors are on their phones.
- Set autoplay to muted and always add captions, so it makes sense without sound.
- Uploading video files directly to your site slows it down. Host them on YouTube or Vimeo and embed instead.
- For the hero section, a background clip under 10 seconds works best — anything longer increases bounce rate.
- Adding keywords to your video title and description gives you a bonus: exposure in YouTube search.
Don't Overdo It
More video isn't always better. Heavy videos on every page slow loading and drive customers away. One well-made video on a key page or two is the sweet spot.
PICKTECH can help with everything from YouTube/Vimeo integration to setting up background videos without slowing your site down — all tailored to your business. Feel free to get in touch.