Why WhatsApp?
If KakaoTalk is your line to Korean customers, WhatsApp is the go-to messenger for connecting with local Aussie customers. In Australia, many people prefer messaging on WhatsApp over calling or emailing — especially for businesses like education agencies, salons, and repair services where personal consultation matters.
Even restaurants and cafes can handle booking confirmations, catering enquiries, and large group orders far more comfortably over WhatsApp than by phone.
What Makes WhatsApp Business Different?
Unlike the personal app, the free WhatsApp Business app offers features built for businesses.
- Business profile: Show your address, hours, website, and email at a glance
- Greeting & away messages: Auto-reply outside business hours so you never miss a lead
- Quick replies: Answer FAQs with shortcuts
- Labels: Sort chats as 'New enquiry', 'Booking confirmed', and more
- Catalogue: Show your menu or products right inside the app
Linking It to Your Website
The most powerful move is adding a 'Chat on WhatsApp' button to your website. A click-to-chat link in the format wa.me/61491570156 lets customers start a conversation with a pre-filled message in a single tap.
On mobile, a floating green WhatsApp button feels less demanding than making a phone call — which boosts your enquiry conversion rate.
A Few Things to Watch
- Response time: WhatsApp is a channel where people expect quick replies. Always set up an away message for busy periods.
- Separate from personal: Use a dedicated business number where possible.
- Privacy: Chat records contain personal information, so handle them carefully.
WhatsApp is a free tool that closes the gap with local customers. Paired with KakaoTalk, you'll capture both Korean and Aussie customers.
PICKTECH can set up a WhatsApp click-to-chat button alongside your KakaoTalk channel on your website, so you never miss either audience.